The website content should be easy to find. This is simple. If a certain user cannot find the information that they are looking for, then they have no reason at all to be on your site or even stay longer on your site. Moreover, website content also affects your website’s ranking on search engines such as Google. Thus, content plays an important role in every website. Following are some key areas that content writers should pay attention when they write for websites.
Write relevant content
Verify that the website content is relevant to your business products or services and also relevant to what the target customers want. If the information is not relevant then it is highly likely that you will not achieve your business goals through the website.
Purpose of the content
The content for each page needs to match the planned purpose of the page. The role of an “contact us” page, for instance, is to provide information about how to contact the company. Additional information about the company can be provided but perhaps at the bottom of the page or via a hyperlink to another section.
Use clear and simple language
With web content, you are writing for an audience/customer, and not everyone understand the technical terms as you do. it’s best to stay away from obscure expressions and jargon and use clear and simple language. You can also add examples to make it even easier for reader to understand.
Include internal sub-headings
Sub-headings make the text more readable. Your readers will move to the section of the document that is most useful for them, and internal cues make it easier for them to do this.
Make sure that your pages load as quickly as possible. Slow load time leads to visitors leaving your website and make sure all the links are working and the navigation is clear from one page to another
Give customers the tools to share your content across their social networks; not only will these help drive incremental traffic and brand exposure, it will benefit your SEO program by increasing inbound traffic to your pages.
Proofread your work
Typos and spelling errors will send people away from your pages. Make sure you proofread everything you post to the Web