It is more justifiable that your web site is not the only one which is facing this web site ranking changes, but there are other websites that have been either going through the same ranking issue or have already suffered the setbacks. Thus, practice of bad on-page SEO techniques can lead to dropping of web site ranking despite of the changing face of search rank metrics.
Applying the following techniques will have a good impact on your web site ranking in google.
On-page search engine optimisation factors:
Keyword Research and Analysis: Proper keyword analysis with synonym word.
Meta Tag Creation: Every page should have a proper title and description
Alt Tag Optimization: One of the essential factors for on-page optimization is alt / image tags optimization.
URL & Link Structure: You need to keep your web pages spam free. You will be penalized by Google, if you keep the same information in more than one page.
Internal linking: Internal Links are most constructive tools in the establishment of any site’s structural design and spreading link juice (URLs are also vital). That’s why your internal linking should be frequent & anchor text is diverse yet relevant.
H1 Tags: H1 Tags always help improve the search engine optimization. Proper use of heading tags can help you achieve the desired web page ranking in Google.
301 Permanent Redirect: Always keep this thing in mind that the deleted pages should be redirected to 301 re-direct from domain.com to www.domain.com. The 301 status code means that a page has either been permanently moved to a new location or has been deleted. This can be considered as one of the best ways to make sure that the end users and search engines are directed to the right page.
Content is original and relevant to the keyword (s): Upload rich content instead of just simple text. Unique content will definitely help you gain good ranking & Google will also give priority to your web page.
Navigation: Site-wide navigation should have relevant anchor text.
Google Analytics: Keep a regular track on the analytics and work on accordingly.
Verification: Search Engine Verification from Google, Bing, etc.
Sitemap: Create and submit ROR.xml, robots.txt, urllist.txt, sitemap.xml
Broken Links: keep no broken links
Canonical URL: Redirect the link of identical content to the canonical pages
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